Martin is active Facebook user and he has hundreds of contacts in his contact list. One morning when he logged in to Facebook he noticed that some of his friends are using application that enables them to lend out their sport equipment. Martin has lot of sport equipment that he isn't using anymore. He decides to check out this app to see if he can rent out his stuff and earn some money with it.
He installs the application and after this process is completed there are 3 different options: "lend out", "rent out" and "borrow". The reason why Martin decided to try this app was to make some money and obviously he picks the option "rent out". Application displays him text fields that he needs to filled out. After that he confirms his offer just by clicking "Add" button.
Tuesday, March 2, 2010
Posting request scenario
(tested with users)
Anne has discovered a new FB application which help her to find people who could lend their sport equipment. She's trying to find snowboard because her friend is trying to get her on mountain. She had skied in mountains but she never snowboarded.
She has 200 friends in Facebook and 120 of them are using this new application. She can search who has a snowboard and want to lend it out.
She has 200 friends in Facebook and 120 of them are using this new application. She can search who has a snowboard and want to lend it out.
After short query she found 5 friends and 2 friend of friends who have snowboard, boots and helmet. Three of them are men and too tall, so their snowboards are not suitable for Anne. There are one friend of friend who has suitable board and one friend who has helmet and boots.
She wants to borrow (for free) this equipment and she slects desired objects and little message box will appear where she can write a little note (e.g. I would like to borrow your boots for two weeks 15.02-01.02.2010). These friends will get her requests and problably answer as soon as possible.
Problem scenario
(tested with users)
Anne is quite keen about out-door sports. She had skied in mountains but she never snowboarded. Her friend is trying to get her on mountain. Anne had just finished reading theory and ready to go outdoor.
There a two kind of users in that app. One have sport equipment (skis, bike, roller-blades, snowboard) and are willing to lend it out without money but perhaps need some other favor for that. The other ones does not have sports equipment but they need it. There are three categories: "Lend your stuff", "Need to borrow" and "Rent for money".
Anne joined the app and now it is shown in her account as a tab. She leaves her request on "Need to borrow" section and now all the joined members view a notification about new ad.At the same time she founds three users who have free boards for that weekend. Anne writes them a short message about the snowboard and asks them to answer through FB or to send an e-mail.
Anne is quite keen about out-door sports. She had skied in mountains but she never snowboarded. Her friend is trying to get her on mountain. Anne had just finished reading theory and ready to go outdoor.
Now Anne needs a snowboard. She does not want to buy a board or rent it from sport-store. So far she has looked ads in sport forums, asked from friends and friends of friends who could lend her a board just to try couple of days. But have not found the board yet.
Since she is a active user of social software, she found an application in Facebook which is specialized to lending and /or changing sports equipment. The app gathers people with similar interests.
There a two kind of users in that app. One have sport equipment (skis, bike, roller-blades, snowboard) and are willing to lend it out without money but perhaps need some other favor for that. The other ones does not have sports equipment but they need it. There are three categories: "Lend your stuff", "Need to borrow" and "Rent for money".
Anne joined the app and now it is shown in her account as a tab. She leaves her request on "Need to borrow" section and now all the joined members view a notification about new ad.
Primary Persona
BACKGROUND
Name: Anne
Gender: Female
Age: 33
Education: master's degree in Estonian philology. Currently studying multimedia and learning systems.
Working experience: Working in media-company as web-editor.
Attributes:Experienced with computers. Active user of social software: Facebook, Orkut, Twitter, Skype.
Goal: Wants to learn snowboarding.
PROFILE
Anne is quite keen about out-door sports. Especially she likes cycling, roller-skating and trekking. She had skied in mountains but she never snowboarded. Her friend is trying to get her on mountain. Anne had just finished reading theory (Skiing and Snowboarding: 52 Brilliant Ideas for Fun on the Slopes by Cathy Struthers) and ready to go outdoor.
USER NEEDS
- Needs someone to lend her an equipment.
- Needs someone to teach her on mountain.
- Does not want to rent equipment for money.
- Wants to have a web environment where to put her ad about equipment and teacher.
- Keep notified about replies to her ad.
- Is ready to lend out her sporting/hiking equipment (bike, skates, tent etc).
Secondary Persona
BACKGROUND
Name: Martin
Gender:Male
Age: 25
Occupation: student
Attributes: Active user of different websites and social networks.
Goal:Wants to earn some money with less effort.PROFILE
Martin is student who is more interested in having parties with friends than studying in university. Being student is for him a way to make new friends and create connections. Martin has tried many different sports but has never been dedicated seriously any of those. He has lot of sports gear that he isn't using anymore.
USER NEEDS
- Needs money.
- Needs to find someone who want to rent sport gear from him.
Supplemental
BACKGROUND
Name: Kristjan
Gender: Male
Age: 28
Education: bachelor's degree in social sciences
Occupation: unemployed
PROFILE
Attributes: Familiar with computers and social software.
Goal:To find some good deals.PROFILE
Kristjan lost his job 2 months ago and now he is looking for a new job. Currently he has lot of free time. To keep himself updated about different job offers and other good deals, he is active in social networks and recruitment service providers websites. He is always interested in sales, discounts and other profitable offers although he hardly ever really use any of these great offers he has found.
USER NEEDS
USER NEEDS
- To keep himself updated about good deals, sales, discounts and other great opportunities.
- To ba active and not miss anything that potentially would be beneficial for him.
Customer persona
Name: Karin
Gender: Female
Age: 26
Residence: Pärnu
Education: She is studying at the Estonian Univercity of Life Sciences and is going to graduate in spring 2010
Working experience: Works as an accountan.Attributes: She uses computer for school and work purposes. From social software she knows a little bit of Twitter and Facebook but uses only Orkut and MSN.
Goal: She is interested in borrowing and lending her sport equipment for free and she expects that other people will lend their equipment too.
PROFILE
Karin is very kind and calm person. She has been married for 7 years and in her family there are growing two wonderful children.
Karin loves skiing and other winter sports. She hopes that there is an opportunity to borrow, lend or exchange personal stuff without paying for it.
USER NEEDS
- She's tired to look through newspaper and magazine advertisements to find where she could borrow some old skates. She has lot of skiing equipment (skis, boots etc.) she could lend out.
- She's ready to make a Facebook account to use this new application wich will hopefully help her.
Served Persona
BACKGROUND
Name: Mati Age: 65
Education: high school
Working experience: truck driver
Attributes:Not familiar with computers.
Goal: To get rid of his son's snowboard what is stored in Mati's garage but for several years not used.
PROFILE
Mati is a parent whose son has a snowboard. His son lives elsewhere and have not snowboarded for years and for Mati the board is just piece of junk in his garage. Mati wants to give the board away but does not know anybody who would want it. He needs someone to spread the word about snowboard. Since he lives alone and does not own computer he needs someone with computer and Facebook account.
USER NEEDS
- Find a person with computer and Facebook account.
Negative Persona
BACKGROUND
Name:Andre
Name:Andre
Gender:Male
Age: 28
Residence: Tallinn
Education: Bachelor's Degree in logistics. Attributes: He's advanced computer user and owns all kind of accounts in different communication portals.
Working experience: He has been working as a project manager for 10 years.
Goals: To earn money with everything.
PROFILE
Residence: Tallinn
Education: Bachelor's Degree in logistics. Attributes: He's advanced computer user and owns all kind of accounts in different communication portals.
Working experience: He has been working as a project manager for 10 years.
Goals: To earn money with everything.
PROFILE
He's not sporty, but enjoys watching tennis. Money is everything for him. He has to be friend with everybody and that's why he has a lot of contacts all over the world. Big fan of "Cashflow" and Robert Kiyosaki.
USER NEEDS
USER NEEDS
- He wants to bring together people who wants to lend and borrow their stuff and he wants to get profit from it.
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