Primary Persona

BACKGROUND
Name: Anne
Gender: Female
Age: 33
Education: master's degree in Estonian philology. Currently studying multimedia and learning systems.
Working experience: Working in media-company as web-editor.
Attributes:Experienced with computers. Active user of social software: Facebook, Orkut, Twitter, Skype.
Goal: Wants to learn snowboarding.

PROFILE
Anne is quite keen about out-door sports. Especially she likes cycling, roller-skating and trekking. She had skied in mountains but she never snowboarded. Her friend is trying to get her on mountain. Anne had just finished reading theory (Skiing and Snowboarding: 52 Brilliant Ideas for Fun on the Slopes by Cathy Struthers) and ready to go outdoor.

USER NEEDS

• Needs someone to lend her an equipment.
• Needs someone to teach her on mountain.
• Does not want to rent equipment for money.
• Wants to have a web environment where to put her ad about equipment and teacher.
• Keep notified about replies to her ad.
• Is ready to lend out her sporting/hiking equipment (bike, skates, tent etc).